Data & Insights

Home / Servizi / Data & Insights

The most comprehensive industry database with profiled contacts of Healthcare Professionals, serving Insights & Data Analysis projects, telephone market research (CATI), screening and engagement, and survey administration (CAWI) to acquire new data and deepen the understanding of the target audience.

  • Professional and demographic data database (WFA)
  • Integration of database into client CRMs (WFA)
  • Provision of email and mobile phone data
  • Validation of healthcare professionals on websites
  • Patient Journey
  • Segmentation and Targeting
  • Mapping
  • Profiling
  • Consent acquisition
  • Message Recall
  • Visual Test
Request information
Our numbers

A unique ecosystem of resources, experiences, expertise

+1.4 MILLIONS

Healthcare Professionals

+300.000

Social Media Follower

+300.000

E-mail Contacts

+250.000

Consented and profiled mobile phone numbers

WelfareLink

The largest Italian network collecting data on approximately 400,000 Healthcare Professionals, offering access to the most significant and qualified online resources while fully respecting privacy.

Pharma Data factory

Our partner Pharma Data Factory’s innovative database is based on the sell-out of all drugs registered and marketed in pharmacies, unique in terms of completeness and coverage.

AS2.0 – Atlante Sanità

AS2.0 – Atlante Sanità is the new, enhanced version of Homnya’s proprietary database currently undergoing complete renovation, dedicated to healthcare professionals.

Born from established sector experience and significant investment in innovation, AS2.0 aims to offer an even richer, more reliable and customisable mapping of doctors, pharmacists and other healthcare providers across the entire country.

The database integrates professional-demographic data, validated contact details, specialisations, locations and multiple advanced segmentation criteria. All this whilst fully complying with current privacy and GDPR regulations, thanks to a robust and transparent compliance framework.

AS2.0 is designed to support companies and institutions in their communication, marketing, research and analysis projects, with an advanced, flexible tool that remains consistently value-oriented.

Our Contact Center

Consent gathering (Consent gathering)

Support for the organizational secretariat (e.g., Recall for ECM, physical events, webinars…)

Message recall

Service promotion activities (e.g., Participation in initiatives, projects, registrations on websites/platforms)

CATI survey

Customer service(e.g., Toll-free number)

Our Services

Events

We design moments of sharing and exchange, both online and offline, with Key Opinion Leaders (KOLs) in the Healthcare and Life Science sector.

Our services

Omnichannel Marketing

We develop omnichannel strategies with integrated management of channels, tools, and content tailored for Healthcare Professionals.

Our Services

Communication & Brand Experience

We support companies in executing communication and brand experience projects through tailor-made creative campaigns

CONTACTS

Our expertise at your service

    Fill out the form to request information and you will be contacted shortly.



    Marketing 

    To the processing of my personal data by the Data Controller for the purpose of sending promotional and marketing communications, including newsletters and market research, relating to the Controller’s and commercial partners' products and services, through automated (e.g., SMS, email, push notifications, automated calls, social media) and traditional (postal mail, telephone with operator) tools.

    Sharing data with other companies 

    To the processing of my personal data by the Data Controller for the purpose of communicating my personal data to companies with which the Controller has entered into commercial agreements and/or partnerships in the following sectors: communication and marketing; healthcare, medical/pharmaceutical; legal, tax, financial, administrative, insurance, education, IT/technology; social-humanitarian; real estate and related areas; film and television production; and personal and leisure services, for their own direct marketing purposes using automated tools.

    Profiling 

    To the processing of my personal data by the Data Controller for profiling activities aimed at improving the quality of services provided and the adequacy of commercial communications to my preferences, habits, and/or choices, including cross-referencing my personal data with other databases held by the Controller.